Logo and Branding Guideline for Toronto based bakery and bread delivery start up. Font selection nods to the traditional while still putting forward character, originality, and timelessness. Key brand colour aligns with the Cardinal bird mascot - a meaningful bird to the brand owner.
Initial logo ideation done with Dall-E to narrow scope and attain inspiration for the Cardinal in the logo using style prompts such as "Picasso", "Matisse", "Woodblock", etc.